Wednesday, January 18, 2006

OEAPI v2.3

New release of Outlook Express API

We are proud to announce our new release of Nektra's Outlook Express API.

OEAPI is the first and unique Outlook Express API with all the functionality for adding your own toolbars, buttons, completely manage message storage, message selection and receive events. While a few other companies are giving a solution for adding toolbars and a few set of operations on messages, we give a full API for professional software development.

OEAPI goes beyond IStoreFolder and IStoreNamespace standard interfaces and enables you to develop addins for Outlook Express like: antispam, antiphishing, antivirus, integration of your company software with an email software built in Windows.

Resources for the developer:
  • OEAPI trials here
  • Detailed description of interfaces provided are in the OEAPI documentation
  • Community OEAPI Group
  • IStoreFolder and IStoreNamespace sample with source code in this zipped file.

Friday, January 13, 2006

Keyword Exchange Market

KEM (Keyword Exchange Market)

Seeing impresive energy and room for improvement in the keyword advertising technology arena we ask ourselves when can we see something new.

Our main idea is to have a Keyword Exchange Market like the ones in Stock exchange, Foreign exchange, Futures exchange.

What are the real advantages of it?
  • You can contract with AdWords (from Google) and see your banners in the Overture network (i.e: Yahoo, MSN), whilst transactions between AdWords and Overture are being negotiated in the background.
  • If you like to implement your own mail service and want to receive ads revenue, you can do some analytics/text mining yourself and then sell keywords in the KEM to appear while the user reads his mail.
  • Build your own keyword server and integrate it on the KEM. Competing with the big players.

Main threat obviously is the Click Fraud and other kinds of attacks, but we hope to see research in the Economics Faculties about KEM soon.

There are incredible possibilities with this kind of free market.